Autoglym Canada
The scope of work involved the ongoing creation of strategic video-based social media content grounded in a curated social media strategy and learnings from continuous social media management.
All assets were designed for growing brand awareness by leveraging a more approachable style of video in a unique owned medium-fidelity content format.
My Services Offered
Social Media Strategy
By designing a wholly tailored social media strategy for Autoglym, we developed a unique content format that we would utilize together that none of the competition were taking advantage of. Through a combination of UGC style videos, tutorials, and entertaining product demos, our social media strategy was able to inform the content we would produce together that filled a gap in the automotive car care niche.
Content Creation
With a monthly shoot cadence, we created between fifteen and twenty high-quality content assets per shoot that all contributed back to the original strategy. Content was primarily video-based, and served to leverage the rise of short-form creative, and successfully growing a large viewership on Instagram primarily.
Social Media Management
With every social media strategy comes the ongoing need for social media management. While community management requirements were low, Autoglym maintained an aggressive posting schedule, especially in summer. This required not only constant attention for engagement with post comments, but also a need to analyze post performance to inform content creation in future shoots.